THE STORY BEHIND BEAUTIFUL JOE’S
When we heard about the ‘one-for-one’ movement in the USA (one firm there, for example, gives away a pair of shoes for every pair it sells, another gives away a pair of prescription glasses for every pair it sells and so forth) we became very excited.
Because for some time we’d been making air dried liver dog treats in our kitchen at home, selling them to customers of our raw dog food company (which is called Honey’s) and donating all we could spare to local dog rescue centres.
And in one of those all too infrequent flashes of inspiration we get, we saw that our treats would be the perfect one-for-one product.
After a certain amount of experimentation (which our dogs definitely enjoyed) we worked out how to produce the perfect, air-dried treat on a larger scale, built a swanky new drying room and were up and running.
SO FAR, WE’VE GIVEN AWAY 108,686 PACKETS OF TREATS TO 188 RESCUE HOMES
Every few weeks we make up special packages of delicious, 100% natural liver treats and deliver them to rescue centres recommended by our customers.
They are used both as treats and training aids (thus helping a dog find a new, forever home).
Many rescue centres are also now selling Beautiful Joe’s, which is a double win as they not only raise extra cash but can also claim the free ‘give away’ treats for themselves